Laszlo Puczko：携手打造国际旅游小镇

拉斯罗·普兹克

Laszlo Puczko

国际旅游学会副会长

Vice President of ITSA

（演讲中文版）

我很荣幸来到此次峰会，来和各位共享，据世界联合国的旅游增长的统计，南洋，日本和中国大陆，特别是，推动旅游业的增长在亚太地区，现在占超过22 +的国际旅游交通

低质量的标识牌，比如中式英文等等，许多地区也无法利用有效的社会媒体，这就是我们面临的一些问题，但是在我们的这个时代，城市已经对于提供居住条件娱乐和工作机遇起着越来越重要的作用。而且我们也知道，城市是国内外许多游客的主要目的地，可以说所谓的旅游产品，而旅游城市在生态保护和文化传承上实现了突破，我们可以借鉴许多旅游名城的成功经验。T20代表世界上最著名的有旅游城市，T20代表着高端旅游和城镇，那么本次峰会可以给我们T20的启动和创始提供信息支持。我在这里衷心的向吉林省人民政府以及国际旅游学会，吉林省发改委、旅游局以及长白山旅游管委会，以及大地国际咨询集团和途牛旅游因特网的各位代表，表示衷心的感谢。

  感谢你们此次峰会的承办、创办，本届峰会的主题包括共享生态传承，融入"一带一路"政策，借此机会，我介绍一下重要的旅游协会，我们的国际旅游学会的成员努力，在于使得国际旅游通过新眼光来感受旅游体验，本次峰会主要领域包括景点的发展，旅游人力资源建设的发展，旅游数字市场与互联网旅游经济效应，旅游脱贫、旅游治保（音）、旅游可持续发展、旅游金融与投资、旅游胜地市场营销与管理、旅游策划与发展，国际旅游学会全年为会员举办各种培训项目、会议与活动，包括市场调研、双年会、专题论坛、会议文件出版、新闻剪报、全新网络更新以及为高速经济发展地区的年轻学者和机构，从事旅游业的人士提供相关活动，此次峰会为旅游城镇代表和顶级学者提供经验交流，观念交流与旅游发展的举措与平台，祝贺举办方成功举办这次峰会，我祝愿大家在此共度美好时光。

演讲英文版

Over one billion people travel to global destinations, according to the UN World Tourism Organization (UNWTO) barometer. Southeast Asia, Japan, and mainland China, especially, drive tourism growth in the Asia-Pacific region which now accounts for over 22+ of the international tourist traffic worldwide.

Many destination, DMOs or city governments in developing nations are struggling with tactical tourism planning and execution, market research, low-quality signage and interpretation (i.e., “Chinglish”), and failure to leverage social media and the Internet.

In our times cities and urban areas play more and more important role as places providing living conditions, leisure, entertainment and working opportunities. Besides, urban areas became the primary destination for domestic and foreign tourists alike. We can say that the so called Tourist Town became a tourist product. Tourist Towns make breakthrough in ecological preservation and cultural inheritance. We can observer, however, many successful tourism-oriented town development models.

T20 represents the most famous 20 Tourist Towns and T has triple meanings of Top, Tourist and Town. The summit provides intelligence support for sustainable development through initiating and founding the “T20 World Top Tourist Town Alliance”. I would like to say thank you for Jilin Provincial People’s Government and International Tourism Studies Association (ITSA), Jilin Provincial Tourism Administration and Changbai Administration Committee, BES Tourism Consulting Group and Tuniu Tourism Internet for working hard to make this great event happen.

The summit’s theme is “Improve Tourist Towns Alliance, Share Ecoligical Civilization Inheritance”. We are discussing three key topics, namely 1) Tourist Towns in the Belt and Road Initiative to Improve Communication & Cooperation; 2)  Integrated Development of Tourist Towns; and 3) Characteristics Shaping of Tourist Towns.

I would like to introduce one of the leading associations in tourism and hospitality. International Tourism Studies Association (ITSA) invited leading scholars from all around the world. ITSA’s mission is not only to bridge the gaps in tourism research, education, and practice. ITSA is committed to international tourism and hospitality leadership. 

Scholars and practitioners can collaborate, share new data and research findings, and learn about consultancy opportunities. Our members are working to make global tourism and hospitality an experience of “seeing through new eyes.

A short summary of the key research areas relevant to the summit

Attraction, hotel and resort development

Capacity-building and human resource development in tourism

Digital marketing and the Internet in tourism

Economic impact of tourism

Poverty alleviation through tourism

Quality assurance in tourism

Sustainable tourism development

Tourism finance and investment

Tourism destination marketing and management

Tourism planning and development

ITSA offers an abundance of programs, conferences, and activities for members all year long. These include research partnerships, biennial conferences, topical forums, conference publications, a newsletter, a brand-new web presence, and activities for young scholars and emerging organizations specializing in hospitality, travel, and  tourism in fast-growing economies. The International Journal of Tourism Cities (IJTC) is the official journal of ITSA.

This Summit provides an excellent plaform for the representatives of city tourism and leading scholars to exchange experiences, views, solutions and development ideas.

 I would like to congratulate the organizers for creating this event one more time and I wish you all to have great discussions and wonderful time in this beautiful location.